Continued…
Many people believe that media attention and commercial interest on cricket has adversely affected other sports in India. Cricket is religion in India and is followed with keen interest everywhere in India. With so much following and with so much interest how can media ignore it. In the pre world cup victory days there was not so much interest and following of cricket in India but after the word cup triumph everything changed, cricket gained in popularity and the performance of Indian Cricket team was followed by keen interest so it was perfectly justified for media to cover thoroughly.
With advent of electronic media and with presence of so many sports and news channel the time space given to cricket increased. We cannot blame media for covering so much of cricket as people in India generally liked it. If people in India had followed even 50% of any other sports like they follow cricket, media would have covered that too.
Some sports federation in India complain that their sport is not adequately covered or not many business houses come up to help them, that may have some justification but then again fault lies with other sports federation. They have not shown positive results which would have made people interested in that sport and as such with lack of interest shown by the people media also fails to cover it adequately.
In this liberalized world more people in India follow EPL then Indian football. People today can easily differentiate between the standard of football in India with that of other countries as people can watch live coverage of these would class games than why they should be interested in seeing the sub-standard Indian football. Electronic media is showing both these games but most people want to see the foreign league so why blame media.
People interest in cricket is derived from its good standing in world cricket. If India would not perform so well internationally then people would have lost some interest in it and so much of media would not have covered it so much. Today media rights (television) for cricket are sold for millions of dollars due to its popularity but TV rights for most other sports have no takers in India.
Media can play some limited part in popularizing a particular sport but the onus popularizing a sport lies mainly with the body that governs the sport so how can one blame media and commercial houses.


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