Anirudh Lohia|Me and My Theories

You want more traffic from search engine? Then you got to have more links. Search Engine algorithms are heavily weighted towards links.

Now for blogs all that Bloggers have is content, so one question that they may ask is how to write content that attract links.

Here are some points that will help you make your content a link magnet.

You should not decide what is link worthy
This is probably one of the most important principals for links building. After all you are not one who will link to your own article. It will be other webmasters who will be doing so. So it’s important that you write an article that will attract other webmasters and Bloggers.

Covering News and Latest Happenings
Its good to update your blog regularly with News and Latest happenings, but at the same time you should cover it with your view point that has something unique about it.

Take Risks
If you have a niche blog then try covering those things that don’t get enough coverage. Often by being unique you may attract lot of links.

If you have anything else do let us know through comments.

Kevin Maney says “Web 2.0 seems to be like Pink Floyd lyrics: It can mean different things to different people, depending upon your state of mind”

Introduction
The concept of Web 2.0 began in a brainstorming session between O’Reilly and MediaLive International in 2004.

The phrase Web 2.0 hints at an improved form of World Wide Web.

It consists tools that enable a user to Blog, Tag, Comment, Modify, Rank, etc.

The more explanatory synonym for this “Participatory Web”

Principles of Web 2.0

• No Products, Only Services
• Not what customer wants but why they want
• A problem solving approach
• Simple Solutions

Customization

• Every Individual is Unique
• Allow him/her to choose instead of forcing him to use what you have made.
• Make him feel at home

Eg.
Myspace, Google Homepage, My Yahoo

Try to reach out for the whole web. Focus on the long tail also and not just the head.

Promotion
User Network is the key to market dominance in Web 2.0 era. Users add value.

Eg.
Amazon, Ebay – Users Reviews, Similar Items, Most Popular
Wikipedia – Content can be created or edited by anyone on the web

So far so good. Summing it all up

No Products, Only Services
Make your users feel at home
Users add Value

Whats Next!!

Web 3.0 is something called the Semantic Web, a term coined by Tim Berners-Lee, the man who invented the (first) World Wide Web. In essence, the Semantic Web is a place where machines can read Web pages much as we humans read them, a place where search engines and software agents can better troll the Net and find what we’re looking for. “It’s a set of standards that turns the Web into one big database,” says, CEO of Radar Networks, one of the leading voices of this new-age Internet.

Tim Berners-Lee terms Web 3.0 as Semantic Web. By Semantic Web they mean web is a place where machines can read a webpage much like humans, where search engine bots can crawl the net in a better way and find exactly what we are looking for.

Nova Spivack says “It’s a set of standards that turns the Web into one big database”

What do you say?
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Source:SlideShare

The above title can be better defined as

Competitive vs. Collaborative
Talk vs. Participate
Order vs. Chaos

Commodity is cheap, simple and far reaching where as Community is inexpensive, complex and slow growing

Commodity only has one winner where as In Community everyone benefits.

If you want to be a community rather than a commodity the Community is certainly not a buzz word. Building a community takes

• A lot of time and patience
• Requires commitment and honesty
• One will have stop out going messages and start listening to incoming messages

Here are some tips that will help you build a community

• Find ways to increase “win” for your customers
• Create open communication between your customers…try and make them participate
• Reward your customers

Just remember this “To Be Extraordinary, the first step is stop being Ordinary“

Almost all Bloggers will agree to this that RSS stats is the most prized possession of a Blogger and everybody likes to see that total number RSS subscribers to increase.

Seth Godin’s bestseller called Purple Cow has a very basic punch line “Transform your Business by Being Remarkable.”

In this book he explains how to stand out from the crowd. He talks about how old ways of developing a successful company is dead. Earlier big shots like Hindustan Lever would spend millions on Radio, TV and Newspaper advertisement in order to let people know about there product.

But nowadays the problem is that there is so much of advertisement and so many similar products that people just aren’t interested, they prefer to stick to there trusted brand. So now the question is how you make people buy your product or subscribe to your blog.

Seth puts it extremely well, He says you need to be a purple cow. Don’t be afraid of being different with your product.

You can apply this in your blogs also.

• Write content that people want to read.
• Have a custom design for your blog, which stands out from your fellow Bloggers.
• Make sure you email back almost all your RSS subscribers.
• Try to follow up every comment on your blog.

Try to examine your site and figure out why it is not performing as it should have. Try altering or completely changing your blog design. Just don’t be afraid of trying different things. There is nothing called failure as you learn a lot of things in process of creating that big website, blog or a concept.

Many established Bloggers wont agree to this but I really don’t think that Content is the king specially when it comes to blogging.

Content is just a part of a huge puzzle called successful blogging. Think about it, world’s best advice about blogging is of no use if nobody is there to read your content.

According to me the most important factor of successful blogging is the BLOGGER.

After all it’s the effort of the Blogger from writing good content to meeting up people to build up a community around his blog with his readers to managing your blog.

It’s a huge task and believes me a managing a blog is not that easy as it looks to many people. It requires a hell lot of work and time to become a successful Blogger.

Happy Blogging